Maxxis has added another prominent team to its sponsorship programme.The company will be an Official Partner of the New York Knicks basketball team for the 2011-12 season’s remaining games.With its global headquarters in Taiwan, Maxxis’ sponsorship of the Knicks is especially fitting given the success of rising star Jeremy Lin. Lin, whose parents are from Taiwan, has scored at least 20 points in the last six games, inspiring “Linsanity” in basketball fans around the world. The Harvard graduate was called upon as a starting player for the team just this month, and in less than ten days became a genuine phenomenon, gracing the cover of the current Sports Illustrated and making headlines in many other publications.

During home games, Maxxis signage will appear courtside for 30 seconds of TV coverage on an LED board at Madison Square Garden. This placement will provide prominent exposure for the Maxxis brand to both 20,000 spectators in the arena and millions of fans watching on TV. The Maxxis logo will also appear on the GardenVision Jumbotron and LED ribbon boards during the Road Ahead, which promotes the team’s upcoming schedule. The company will show appreciation for the team’s fans by sponsoring a game night giveaway, with an item displaying the brands of both Maxxis and the Knicks available to attendees.

For over 43 years, Maxxis International has delivered high quality tyres to both original equipment and aftermarket customers. Maxxis offers products for automotive, light truck, motorcycle, ATV, bicycle, lawn and garden and industrial use. The company has operations in Asia, Europe and North America, and its products are distributed in approximately 170 countries.

Source: http://www.maxxis.co.uk/news/maxxis-sponsors-new-york-’knicks’